What is a full-service agency?
When it comes to growing your brand and business, you want to be sure you’re choosing the right marketing agency for the job. The internet has unlocked multiple channels for communication, and by working with marketing specialists, you can harness the full growth potential this digital world can offer your business.
If you’re currently looking for a marketing agency to work with your team, keep reading to discover all the great benefits of working with a full-service agency. By understanding how we can help, you can make sure you’re choosing the right agency for your needs and start hitting those growth goals.
What is a marketing agency?
First, let’s take a look at what a marketing agency actually does. Also known as an advertising agency or ad agency, marketing agencies work with you to develop marketing campaigns that advertise your products or services and grow your brand. In today’s online world, a digital marketing agency will create strategies geared toward driving traffic to your website for quality leads and more sales.
Digital marketing strategies
Here are some of the most common digital marketing strategies available from marketing agencies today. While a specialist or boutique agency will offer just one or two of these services, there are also agencies that deliver a wide range of marketing services under one roof. If your agency offers everything you need in one place, they’re what we call a ‘full-service agency’.
From blogs and emails to downloadable content, everything you publish online can turn your website into a powerful resource that educates and inspires your audience. This promotes your knowledge and expertise, shaping a positive image and turning you into a brand people can trust.
As of January 2022, an incredible 4.62 billion people use social media worldwide. By putting together a social media campaign that presents your brand in an honest and authentic way, you can tap into this active audience and create meaningful connections with your followers. This promotes brand loyalty, nurturing your brand into a community that people want to join.
Drive sales and boost revenue by keeping new and existing customers updated. By delivering exciting and relatable content that keeps your audience engaged, you can nurture your connections into long-lasting relationships. This builds brand loyalty while keeping your business front of mind so you can be sure you’re the first choice when they need you.
Placing you at the top of Google’s search results or among the feed of social media users, paid ads give you instant exposure to people who might need your services. Combining keyword research with perfect timing, PPC pushes you in front of the right people to boost brand awareness, traffic and sales.
SEO strategies focus on creating quality websites designed to boost your ranking for relevant search engine results. This involves everything from improving site architecture for crawlability and usability to keyword research, link building and content creation. As you start rising up the ranks of relevant searches, you’ll gain a steady flow of organic traffic from quality leads.
The heart of all your online marketing efforts, your website is where your paid ads, SEO and emails will lead your prospects. By creating a mobile-friendly website tailored to the needs of your business and audience, you can create landing pages that deliver an amazing experience across all devices.
By optimising your website with users in mind, you can give your online home an intuitive layout that guides visitors towards your goals. This increases your conversion rate, making the most of any traffic that comes your way for maximum ROI on your marketing efforts.
Once you have a great website that’s easy to use and loved by Google, website hosting and maintenance services will ensure that everything runs smoothly for your visitors. This keeps the heart of all your marketing efforts working as it should, with regular updates also supporting your SEO efforts.
What is a full-service agency?
While a specialist agency usually offers just one or two of the above services, a full-service agency gives you all the tools and services you need for a comprehensive marketing strategy tailored to your goals. The core benefit of this is that everything to do with digital marketing is connected.
Technical SEO should be incorporated into everything from website development and architecture to content creation, while website maintenance ensures landing pages from social media and email campaigns work correctly. PPC boosts exposure while your SEO builds up a steady flow of organic traffic, and CRO then makes the most of any opportunities all your digital marketing efforts create.
The benefits of a full-service marketing agency
Now you know exactly what we mean by a full-service agency, here are 5 benefits you can unlock by working with one on your digital marketing campaigns.
- Taking in the bigger picture
Drawing on the expertise of digital marketers from different areas, a full-service agency will carry out a marketing audit to identify what’s working for your business and any missed opportunities. Drawing on different perspectives, they will then help you create campaigns that use various channels to support each other as they all work towards the same goals.
If you need a PPC campaign for a quick boost in traffic, SEO specialists can pinpoint keywords within your budget that will increase your visibility. This can then be paired with an awesome landing page filled with relevant and compelling content to boost sales. Or if you’re looking at content creation to set yourself up as an authority figure within your industry, then SEO, email and social media experts will help promote your content to an active audience.
By working with a full team of marketing experts specialising in different areas, you can create a comprehensive and powerful marketing strategy. This will ensure that your channels are working together towards the same goals, helping unlock the full potential of your campaigns.
2. Cost-effective strategies
When working with a full-service marketing agency, you have access to a team of specialists across a range of different marketing services who can offer different perspectives for maximum results. For example, when you’re building your website, you can have a UX designer and SEO expert work together to create a site that’s designed to both rank and convert right from the start.
If you build your website without SEO or conversions in mind, it’s likely that you’ll later need to go back and make changes. Using a full-service agency allows you to optimise the very heart of your online business so that it can fully support your marketing efforts from the moment it launches. This gives you a more cost-effective and efficient approach in the long run.
3. Reactions that deliver results
As well as being cost-effective and comprehensive, a full-service agency will help you create an overarching strategy driven by data. Most marketing efforts are tailored to short and long-term goals, and by constantly analysing the results of your campaigns, your agency will be able to adapt your strategy based on tangible results.
If your email marketing campaign is a great success while your social needs some work, your marketing strategy can be quickly adapted to suit the changing needs of your business. This gives you the ability to adapt depending on how your audience reacts to your campaigns, so you can be sure your marketing budget is being spent in the right place for achieving your goal.
4. Streamline your communication
Since all your digital marketing needs are provided under one roof, this streamlines your marketing campaigns and saves you time. If you’re getting a new website along with an SEO and content marketing strategy, you’ll get a single dedicated account manager who you can go to with all your questions. This means that instead of phoning around multiple agencies, you only need to contact one person.
Choosing a full-service agency keeps your communication simple, which in turn has a positive impact on your marketing efforts. Because all your experts are part of the same agency, it’s easier to keep everyone updated and coordinate different schedules to help streamline your campaigns.
5. Growing your brand
Working closely with you to grow your business, a full-service agency becomes an extension of your work family. This gives us a clear understanding of not only your goals but also your brand and values. These insights are key to growing a strong brand that resonates with your audience across every touchpoint.
If you have different agencies working on your website, content, PPC and social media, this increases the opportunity for inconsistencies with your tone of voice and brand image. By keeping all your marketing efforts with one agency, you can make sure that every touchpoint delivers the same experience. This consistency builds trust in your products and services, ultimately increasing brand awareness.
Brand awareness is a powerful marketing tool in itself, and is all about building familiarity with your brand so that you’re front of mind when customers need your products or services. This familiarity is built on consistency, and the more familiar they are, the stronger their brand loyalty. By working with a full-service digital marketing agency, you’ll build a close relationship with people who understand and can help you present your brand in the right way across all your marketing channels.
When do you need a full-service agency?
Businesses of all shapes and sizes need a marketing strategy to grow, but how do you know if you need to work with an agency? Here are three common situations when you might find yourself in need of a full-service digital marketing agency to promote your brand, products and services.
- You need time to focus on your business
From stock management and client meetings to admin and finances, there’s already a lot to handle when it comes to running a business without finding time to dedicate solely to your marketing. If you don’t have the budget to hire someone in-house to handle this, then working with a full-service digital marketing agency offers an affordable solution that gives you more time to focus on what you do best.
2. You need better results from your current campaigns
If you have current marketing campaigns already in place but feel they could do better, an agency will be able to carry out a complete marketing audit to help you pinpoint exactly which areas have room for improvement. They’ll then continue to analyse your campaigns, with a dedicated project manager sending over monthly reports for visible results.
3. Your business is growing
If you’re seeing a growth in traffic, conversions and sales, then your marketing efforts are clearly paying off! This growth can sometimes be tricky to manage though, and calling in a team of marketing experts will allow you to scale your strategies accordingly. That way, you can make sure your campaigns stay on track and you can continue hitting those growth goals.
A full-service agency for websites, marketing and branding
Here at the Curious, we’re a full-service agency committed to helping businesses achieve their goals. Starting with your brand, we’ll help you pinpoint your values and create an identity that resonates with your target audience. Our website developers, UX designers, branding experts and digital marketing specialists then work together to create a user-friendly website that’s completely on brand, from your tone of voice right down to illustrations and colour palette.
Once we have your online home ready to go, we’ll help you put together a comprehensive marketing strategy designed to push your brand out into the digital world. From PPC and SEO to social media, content and email marketing, we’ll create compelling content for use across a combination of marketing channels to extend your reach and drive sales.
Ready to grow your business? Reach out to our team to find out more about how we can help.