How to Measure Brand Awareness

First of all, what is brand awareness?

Why you should start measuring brand awareness

How to measure brand awareness

  • Marketing reach (How many people come into contact with your content or ad)
  • Brand engagement (The way people take notice and respond to your marketing content)
  • Audience size (How many people you can expect to reach or engage)

Metrics for awareness: Marketing reach

1. Impressions

2. Direct website sessions

Metrics for awareness: Brand engagement

2. Social media activity

3. Visitor behaviour

Metrics for awareness: Audience size

1. Your social followers

Tracking brand awareness with surveys

Check on your competitors, too

Building brand awareness

Views and opens



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The Curious

The Curious

Our views on creating brands, websites & eCommerce that people love.